Adidas & Sporting Life: Fall Campaign

Varsity Dreams
Client: Adidas & Sporting Life
Lost Paradise led the Creative Direction and Production Design for Adidas Fall Campaign for Sporting Life. Varsity Dreams is a coming-of-age visual essay that explores youth subcultures and self-identity through uniforms.
Credit
Photography: Saem Kojo
Creative Direction: Marcus Adade
Set Design: Alex Douglas
MUA: Kathy Nguyen
Stylist: Candy Sai
Styling Asst: Tech
Assist: Ladi & Semiratella