Adidas & Sporting Life: Fall Campaign

adidas_print13_1.webp

Varsity Dreams

Client: Adidas & Sporting Life

Lost Paradise led the Creative Direction and Production Design for Adidas Fall Campaign for Sporting Life. Varsity Dreams is a coming-of-age visual essay that explores youth subcultures and self-identity through uniforms.

Credit

Photography: Saem Kojo
Creative Direction: Marcus Adade
Set Design: Alex Douglas
MUA: Kathy Nguyen
Stylist: Candy Sai
Styling Asst: Tech
Assist: Ladi & Semiratella

adidas_print10_1.webp
adidas_print15_1.webp
adidas_print20_1.webp
AA032.webp
adidas_print09_1.webp
AA006.webp
adidas_print05_1.webp
8E748945-6796-4302-B755-7218EC79E7C9.jpeg
IMG_2694.jpeg
4C453DA2-EBA6-4EAD-81C7-44EE24310620.jpeg
SnapInsta.to_461265147_544802211268670_8205600003950410510_n.jpg
C00E32E0-47F7-4D6B-9A88-4D3DDBC16ECC.jpeg
IMG_6169.jpeg
IMG_6049.jpeg
IMG-20240228-WA00048819 (1).jpeg
IMG-20240228-WA0014.jpg
IMG-20240228-WA0026.jpg
IMG-20240228-WA0023.jpg